AI Overviews used to almost never link out. Now more than 25% include external…

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  publish.law · 1h

  AI Overviews used to almost never link out. Now more than 25% include external links. That's a real opening if your name is attached to clear, credible writing on a topic you actually know. Attorneys with a publish.law site get every post and note shipping structured data under their name, the format AI Overviews read when deciding what to cite.
  
  

  

  Google AI Overviews Showing More External Links

  New data shows that Google is showing far more external links in its AI Overviews than before. A jump from close to 0% of AI Overviews containing external links to over 25% of AI Overviews containing external links.

  Search Engine Roundtable