Short answer: yes, a lot. Kevin Indig's analysis of 50,000 brands shows that…

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  publish.law · 4h

  Short answer: yes, a lot. Kevin Indig's analysis of 50,000 brands shows that being clearly defined as the go-to source on a specific topic is what drives citations in AI search. If you cover one practice area with real depth on your own site, you're building exactly what these systems reward.
  
  

  

  Does topical authority matter in AI Search?

  An analysis of over 50,000 brands shows the impact of topical authority on AEO.

  growth-memo.com