AI systems are starting to separate two different questions: who are you, and…

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  publish.law · 9h

  AI systems are starting to separate two different questions: who are you, and what can your site do? For getting your name cited in AI answers, the 'who you are' side matters most right now. Attorneys with a publish.law site get this automatically: every profile and post ships an llms.txt index built specifically for the AI search engines you want reading your name. The piece explains why that distinction is worth caring about.
  
  

  

  The Agentic Web Is Splitting Into Two Bets: Identity And Capability

  Audit your llms.txt, weigh WebMCP's origin trial, then decide which bet – identity or capability – your website actually needs.

  Search Engine Journal