A statewide study of AI search in New Jersey points to something we believe…
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publish.lawA statewide study of AI search in New Jersey points to something we believe deeply: these systems are evaluating legal expertise at the individual level, not just the firm brand. Attorneys with a body of work published under their own name showed up even when firm-level SEO didn't fully explain it.
The takeaway for any attorney: a clear, attributable body of work tied to your name is becoming one of the most valuable things you can build, and own.
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