A publishing home for the firm itself.
Law firms spend a fortune trying to get attention online — redesigns, SEO retainers, social media “strategy.” But the truth is simpler: people don’t want to be marketed to. They want to stay informed by someone they trust.
That’s what the Firm Newsletter is for.
It’s the second hosting package from publish.law, built for firms that want to communicate with clients, colleagues, and their community through a channel they actually own.
What it is
A Firm Newsletter is a fully managed Ghost environment on your domain. It’s part publication, part mailing list, part reputation engine. You can send updates, write short explainers, share wins, or feature team voices — all from one place that looks, feels, and reads like your firm.
This isn’t another “email campaign.” It’s a publication — light enough to run without a marketing department, powerful enough to build trust at scale.
Ghost runs the engine. Publish.law sets the structure — identity, subscriber management, analytics, and integrations that make sense for legal practice.
Why it matters
Most firms treat their site as a static brochure. The problem is, brochures don’t build relationships — they just sit there.
Clients, referral partners, and even journalists want signs of life. They want to know you’re active, thoughtful, paying attention.
The Firm Newsletter does that.
It’s how you:
- Stay in front of clients without cold outreach.
- Show up in inboxes when something changes in your field.
- Give your attorneys a credible outlet to share insight under your banner.
- Build a mailing list that belongs to you — not LinkedIn, not Mailchimp, not an agency.
A living publication turns a website into a relationship platform. That’s how firms grow authority without paying rent to social platforms or ad networks.
What you get (day one)
- Ghost-powered publication on your domain — elegant, fast, and built to last.
- Firm Newsletter theme — clean layout with featured posts, author bios, and signup calls.
- Subscriber system built in — no separate email service needed.
- Multi-author setup — invite attorneys or staff to contribute under verified profiles.
- Basic analytics — see which stories get read and shared.
- OLPN connectivity — optional syndication to The Legal Examiner and connected hubs.
- Ownership guaranteed — your list, your domain, your content exports.
- Support by people who understand law firms — not generic “content managers.”
How to actually use it
- Start small. Two or three posts a month. Firm updates, safety alerts, legislative notes, community stories.
- Share it everywhere. Link from your main site, your firm’s email signatures, and attorney LinkedIn pages.
- Cross-post intelligently. When an attorney publishes on their personal hub, feature it here. When the firm wins something notable, link it back to your hub network.
- Send when it matters. A verdict, a regulation change, a public holiday safety tip — that’s enough. Consistency beats volume.
- Grow the list. Add past clients, referral partners, journalists, and friends of the firm — people who actually care about what you do.
Over time, your newsletter becomes a living record of thought, impact, and connection. It compounds the way real authority should.
What changes when you do this
- Your firm becomes a recognizable voice instead of a directory listing.
- Attorneys inside your firm get a shared platform to write and be quoted.
- Clients and peers know where to find your latest work.
- AI and search systems see a credible publication, not a brochure.
- You own the audience — the most valuable asset your firm can have online.
Not a campaign. A communication channel.
If you want cold leads, buy ads.
If you want long-term visibility, influence, and referrals, publish.
The Firm Newsletter is how a firm speaks clearly, consistently, and on its own terms — without paying a platform to do it for you.
